Project: Sevenliner
Client: Welbutech
Category: Leg massager
Date: 2023

The Sevenliner is a leg massager designed for Welbutech. The original product was launched in 2002, where Sevenliner was highly successful in the Korean market. However as competition increased over the years, the original product gradually lost its competitiveness in both design and usability. The Sevenliner was developed as the next generation of the product, evolved and redesigned after more than twenty years.

Designed with a warm and cozy design language, The Sevenliner uses soft suede materials that allow it to naturally blend into living environments. The metal frame’s angle adjustment mechanism provides a comfortable posture across different situations like while sitting on a dining chair, sofa, or the floor. Its detachable structure also allows the massager to be separated from the frame, making it comfortable to use while lying on the bed. Especially the metal frame design language, inspired by furniture design, turns the product from a healthcare machine into a design object that comfortably lives within the home environment.

Core team

Director / Soohun Jung
Designer / Jaewon Yeo, Seokmin Jang

Contributors

Rich Park, Byungwook Kang